The City of Harrison is excited to announce the purchase of Placer.ai. This cutting-edge community insights platform will assist professionals in better understanding and serving the needs of residents, businesses, and visitors.
Placer.ai uses anonymized, privacy-protected data to provide valuable insights into how people interact within the community. With this tool, city leaders will be able to:
Support Local Businesses: Understand shopping and visitation trends to help business owners make informed decisions.
Plan Smarter: Use data to improve city services, plan infrastructure, and enhance economic development.
Strengthen Tourism: Identify patterns of how visitors experience Harrison to promote attractions and events more effectively.
Promote Growth: Attract new businesses and investments with reliable, real-world insights about the community’s activity.
Mayor Jerry Jackson stated, “Placer.ai allows us to make data-driven decisions that directly benefit our residents. This tool will help us build a stronger, more vibrant Harrison.”
“The fact that we could prove that 43,000 Boone County residents visited the Branson TJMaxx last year, assisted their decision to open a store in Harrison,” Jackson said.
It’s important to note that Placer.ai only uses aggregated and anonymized data — no personally identifiable information is collected. This means data is collected from many different sources into one large dataset after removing any information that could identify an individual’s name, email or phone number. Protecting the privacy of our citizens remains a top priority.
By investing in modern tools like Placer.ai, the City of Harrison is taking another step toward ensuring thoughtful growth, supporting local businesses, and making Harrison an even better place to live, work, and visit.
The city's IT Director, David Wilson, said, “Software such as Placer.ai offers many benefits without compromising privacy and security.”
Misconception: “It will tell you everything about everybody …”
Truth: “It provides anonymized, aggregated insights — never personal or identifiable information. The software shows aggregate movement trends in and out of Boone County — not individual tracking. The information gathered is not in real time. There is a two-day time delay."
Placer.ai’s insights are valuable and widely used by numerous municipalities, retailers, real estate firms, and urban planners who use aggregated data from Placer.ai for planning, economic development, and strategic decisions.
Strong privacy and security practices are built in. The company employs end-to-end encryption, ISO 27001-level risk frameworks, SOC 2 Type II compliance, and strict access controls to protect data privacy.
Only verified businesses and municipalities (not individuals or law enforcement) can access Placer.ai’s platform. Access is granted under legal and operational vetting.
Visit Placer.ai to learn more about privacy facts and security.